It’s been two years of rumours and leaks, but it seems we’re finally getting close to hearing Britney Spears’ ninth studio album.
Spears has been busy with her hugely successful Las Vegas residency and in addition to taking time to post allll the bikini shots, the pop singer is also putting the final touches on her new album and perfume.
Private Show is Spears’ 20th perfume and is influenced by her love of iced coffee. Seriously.
Introducing my new fragrance, Private Show. Coming soon. #TakeABow pic.twitter.com/lLuwKbo4nb
— Britney Spears (@britneyspears) June 17, 2016
After announcing the new fragrance, the 34-year-old pop star released a short snippet from the Private Show ad on her Instagram page. The video features Spears dancing in a black bikini to her new track, also titled “Private Show.” Is it still considered product placement when you own the product?
Stay tuned! #PrivateShow @britneyspears #TakeABow
A video posted by Britney Spears Fragrances (@britneyspearsfragrances) on
Spears posted a picture wearing the same bikini from the ad while surrounded by a group of male dancers five weeks ago, leading fans to believe the clip showcasing “Private Show” may be pulling double duty as a fragrance ad and music video.
There’s still no set time frame for when Spears’ ninth studio album will be released, but we do know that when it does drop, she’ll likely be using her trusty Starbucks iced coffees to make it through press tours.